The second quarter of the year 2016 witnessed a myriad of possible changes that Google intends to bring up. During the Google Performance Summit, a lot of prospect opportunities were shared, one of them being ‘Expanded Text Ads‘. Even Bing is in the process of introducing an improved text ad experience. Further there is a helpful tool created to preview your expanded text ads so that advertisers can prepare for the change in the meanwhile. This and many other top PPC articles covered in this quarter’s recap.
We recently covered how negative keywords could be added in AdWords Editor. In continuation to that series, we in this post, take you through the step-by-step process of adding negative keywords in your Bing account via Bing Ads Editor.
Get introduced to the impact of voice search on retailers, how custom labels can be used to improve PLA performance, Purna Virji’s tips on influencing customer’s brain with your ad copy, the new ‘DEAL’ tag introduced for hotel listings. All this and more news captured in this week’s PPC recap.
Bing Ads recent webcast was on the ‘Art and Science of Ad Copy Testing’, where speakers discussed about how to be creative and analytical with your PPC ad copy. Moderated by MJ DePalma and virtually moderated by Frances Donegan-Ryan, SEM Pro Marketing Manager, Bing Ads, Mircrosoft , the speakers of this session were Purna Virji (Sr. Bing Ads Client Trainer, Bing Ads, Microsoft), Erin Sagin (PPC Evangelist and Community Manager, WordStream) and Luke Alley Director of PPC Avalaunch Media.
While managing multiple AdWords campaigns, you might want to visit and revisit your settings or have ready access to other AdWords features. To perform ongoing tasks seamlessly, AdWords Editor helps in winning over your routine revisions. Of the many recurring tasks, adding negative keywords is an essential task too. Knowing that you would end up saving on your ad spend by adding irrelevant keywords that drive traffic, scrutinizing negative keywords seems like an imperative is a must-have.
