Recap of the top announcements/ features made so far, SMX advanced 2016 session discussion PPC automation, how call only campaigns increase call rates, why broad match is still relevant to your AdWords campaign and more insightful articles covered in this Week’s PPC News recap.
After briefly sharing Bing’s interest in Expanded Text Ad up during the Bing Ads Quarterly API Call – June 2016, Jamie Chung (Program Manager, Bing Ads Campaign) further gives an overview of the new ad format, attends to some of the common FAQs and shares timelines of expected pilot run. All this was shared during a workshop hosted by Tiffany Sanders (Operations Program Manager, API Partners).
In the Bing Ads Quarterly API Call on June 15th, 2016, the team at Bing Ads discussed about upcoming projects and developments taking place in the Bing Ads API roadmap. Some of the key highlights of this call was Bing Ads working towards supporting Expanded Text Ads, announcing the Structured Snippet and Shared Budgets.
When Google announced the launch of Expanded Text Ads, it opened more real estate opportunity for advertisers. While the earlier character limit, didn’t appear to be a restriction, the expanded text ad extended character limit makes you think of how you can optimally communicate your message.
This Week’s PPC News recap shares insight on the new launched feature ‘Customer Match’ for shopping, how you can analyse your ppc lead data, google testing new features on PLAs, how to go dynamic with your AdWords campaign and more.
