The previous month Google rolled out the Expanded Text Ads format to all advertisers and this month Bing Ads has made pilot access for Expanded Text Ads available on request. The new ad format is surely the talk of the town and PPC experts have been sharing their best practices and recommendations to master it.
Bing recently announced the pilot access for expanded text ads, much to support the recent developments made by Google with the launch of the expanded text ads format.
Kenshoo’s Q2 digital marketing report suggests the proliferation of clicks and impressions from ad types other than the ones led from desktop keywords, hinting at how PPC has evolved over the years. This and more interesting articles and posts around PPC space captured in our weekly roundup.
“Converted Clicks” and “Conversions” are two major conversion tracking metrics available in Google Ads. These conversion metrics drive almost all of the actions by advertisers. Here’s a simple example to illustrate the difference between these two metrics.
Know how Smart Bidding can help you plan your device bids, make use of the campaign draft now available for Display Network, Bing’s Upgraded URLs are now active, how to analyze your ad tests by conversion per impression metric and more in this Week’s PPC News Roundup.
