Identifying your competitors and knowing how their ads are performing vis-à-vis yours can help you take strategic steps towards improving your competitiveness. Google Ads Auction Insights Report is the key to keep track of your competition.
Bing Ads updates desktop bid adjustments and announced in market, custom audience (pilot stage), learn about using AdWords Scripts, how the ad rank change (to be rolled out in coming months) is impacting bid estimates, learn about Facebook Lookalike audiences and more in this week’s PPC News recap.
[Update as of 14th July 2021] – Starting in late July, advertisers will no longer be able to create new broad match modifier keywords. Read about the update here.
[Important Update] – Target Outranking Share and Target Search Page Location bidding strategies have been discontinued from June, 2019.
For the most up-to-date competitive analysis strategies, read our latest guide here → Google Ads Auction Insights: 2026 Guide to Tracking and Outmaneuvering Your Competitors (20th February 2026)
Google AdWords updated its targeting by removing the option to target universities and airports, learn about the 5 stages that your PPC account progresses to, study the analysis drawn from a study conducted on 612 AdWords ads to determine the constituents of creating a good ad. All this and more in this Week’s PPC News.
