[Important Update] – Target Outranking Share and Target Search Page Location bidding strategies have been discontinued from June, 2019.
For the most up-to-date competitive analysis strategies, read our latest guide here → Google Ads Auction Insights: 2026 Guide to Tracking and Outmaneuvering Your Competitors (20th February 2026)
Google AdWords updated its targeting by removing the option to target universities and airports, learn about the 5 stages that your PPC account progresses to, study the analysis drawn from a study conducted on 612 AdWords ads to determine the constituents of creating a good ad. All this and more in this Week’s PPC News.
A year back, Google announced their new ad format, Expanded Text Ads. Following that announcement, we launched the Expanded Text Ad Preview Tool to help advertisers create ads in the new format, share the ads and review it.
AdWords Experiments helps advertisers do Campaign A/B testing without making changes to the original campaign. If you have tried it out, then you know the perks of it. But there are a couple of aspects unknown yet important to know, for successful execution.
Understand the impact of bidding as per device type, how keywords will work alongside audience targeting as important targeting options, working up the ladder with Similar Audiences and more covered in this Week’s PPC News recap.
