Kenshoo’s Q2 digital marketing report suggests the proliferation of clicks and impressions from ad types other than the ones led from desktop keywords, hinting at how PPC has evolved over the years. This and more interesting articles and posts around PPC space captured in our weekly roundup.
“Converted Clicks” and “Conversions” are two major conversion tracking metrics available in Google Ads. These conversion metrics drive almost all of the actions by advertisers. Here’s a simple example to illustrate the difference between these two metrics.
Know how Smart Bidding can help you plan your device bids, make use of the campaign draft now available for Display Network, Bing’s Upgraded URLs are now active, how to analyze your ad tests by conversion per impression metric and more in this Week’s PPC News Roundup.
Here’s Google’s QoQ timeline chart that shows how the paid click and CPC has evolved over the select eight quarters (Q3, 2014 to Q2, 2016) plotted against the major announcements made during the period.
This Week’s PPC News recap of news circulating in the PPC space. From google announcing null Quality Scores for keywords with low impressions to google restricting the data earlier showed in Keyword Planner. All this an more in this week’s roundup.
