Creating and managing your PPC campaigns go hand-in-hand. With the former you make sure that all elements of your campaign are ready to perform, the latter is to ensure that the performance is sustained and enhanced.
New merchant center interface to streamline the processes, a useful AdWords script to help in identifying duplicate keywords in your account, the upcoming account level sitelink extensions, how to go about testing your Expanded Text Ads and make sure they are at par with your standard text ads. All this and more articles captured in this Week’s recap of PPC News.
It’s been 2 years since AdWords removed the option to exclude close variants from exact and phrase match keywords. But, there are many accounts out there which continue to have close variants as separate keywords in their accounts. At best, having close variant duplicate keywords in the account is harmless. You continue to get the all the traffic that matches if any of the close variant keyword. But, at worst, it can give you misleading signals.
The previous month Google rolled out the Expanded Text Ads format to all advertisers and this month Bing Ads has made pilot access for Expanded Text Ads available on request. The new ad format is surely the talk of the town and PPC experts have been sharing their best practices and recommendations to master it.
Bing recently announced the pilot access for expanded text ads, much to support the recent developments made by Google with the launch of the expanded text ads format.
