Search Terms is a gateway to understand what your customer is actually searching for. You might have bidded for keywords basis your business offering. But whether those keywords are the terms actually searched for can be identified by analyzing your search terms.
Grab the AdWords Script to compare your Expanded Text Ads performance with Standard Text Ads, start benefiting from making bulk updates for your Bing Shopping Campaign in Bing Ads Editor, what PPC experts do to run competitive intelligence and more such insightful PPC articles collated in this week’s recap.
It’s been almost 2 months since Expanded Text Ads (ETA) went live for all the Google AdWords advertisers. Early results for Expanded Text Ads were mixed.
This Week’s PPC news roundup collates the various updates and announcements made by AdWords and Bing Ads. From the launch of Structured Snippet extensions by Bing Ads to Google extending the deadline of transitioning to Expanded Text Ads, along with some advisory posts on audience targeting, important PPC updates made in the last year, using AdWords Editor to save time
Yesterday, Bing Ads announced availability of Structured Snippets ad extension for all the accounts. Applying Structured Snippets to each campaign manually can be tedious, especially if you have dozens of campaigns. There is no bulk update functionality available in Bing Ads Editor or its web UI, yet. But, don’t worry. In this step by step guide, you will know how to do it easily and quickly.
