AdGooroo recently shared a report that highlighted the data of paid search advertising performance in retail category from Q4 2015 and how it may impact the upcoming holiday season this year.
The Quarter 3 was flooded with major announcements both from AdWords and Bing Ads. One of the major developments made by AdWords was the removal of Converted Clicks as a conversion metric type, that drove a lot of discussion in the PPC space. This time period also witnessed the launch of one of the most anticipated features – Expanded Text Ads in AdWords. Following its footsteps Bing Ads soon launched the pilot run for ETAs too, along with the launch of Structured Snippet extensions and Upgraded URLs.
The recent Bing Ads Quarterly API Call – September 2016, announced improvements and updates that have or will soon be launched in the Bing’s API interface.
Responsive ad rolled out for Display Network, useful steps to take while migrating to a new account, using call tracking to measure results effectively, announcements made on AdWords Quality Score.
Expanded Text Ads, the much hyped announcement made earlier this year during the Google Performance Summit was made officially available by July 2016. To help users make optimal use of ETAs, Christine Machado, Global Products Specialist ETA and Scott Lambert, Product Manager on Expanded Text Ads discuss about the best practices ,benefits of Expanded Text Ads vis-a-vis Standard Ads, and some user queries around it.
