It’s been almost 2 months since Expanded Text Ads (ETA) went live for all the Google AdWords advertisers. Early results for Expanded Text Ads were mixed.
This Week’s PPC news roundup collates the various updates and announcements made by AdWords and Bing Ads. From the launch of Structured Snippet extensions by Bing Ads to Google extending the deadline of transitioning to Expanded Text Ads, along with some advisory posts on audience targeting, important PPC updates made in the last year, using AdWords Editor to save time
Yesterday, Bing Ads announced availability of Structured Snippets ad extension for all the accounts. Applying Structured Snippets to each campaign manually can be tedious, especially if you have dozens of campaigns. There is no bulk update functionality available in Bing Ads Editor or its web UI, yet. But, don’t worry. In this step by step guide, you will know how to do it easily and quickly.
The AdWords Segment feature though may go unnoticed but it offers an array of options basis which you can dig deeper into your campaign performance.
Bing Ads and AdWords, both launched features that helps tracking performance, know about using location group targeting, when you can use broad match type keywords, about Facebook targeting options, a useful script to add your extensions across campaigns and more covered in this week’s PPC recap.
