Merkle’s Digital Marketing Report for the third quarter sets agenda straight for advertisers, of where the influx of traffic is coming from. Overall mobile still happens to be a winner as a result of the various developments taken place.
Ad Extensions improves your campaign’s CTR which helps leverage your ad’s rank . It gives advertisers the benefit of displaying alternate and useful information that cannot otherwise be captured in the ad copy content. Knowing the multitude positives of this features, missing ad extensions in your campaign is a mistake you would not want to make. So how do you ensure that your ad extensions are ready to perform?
In the latest Paid Search Podcast session Chris Schaeffer and Jason Rothman discuss about Negative Keywords, which are those terms that are irrelevant to your business and are resulting in wasted ad spend. Their primary focus in this discussion is to help advertisers with the sources through which these negative keywords can be identified.
AdWords introduces new message extension, adds keyword forecast to keyword planner and launches location extensions for manufactures. Bing Ads, on the other hand, launched BMM keyword opportunity. More announcements, reviews and opinions in the PPC space, covered in this week’s PPC recap.
It’s been a little less than 3 months since Google AdWords rolled out a new text ad format, called Expanded Text Ads (ETA). The new ad format gives 50% more space for the text ad. There are two headlines of 35 characters each. The two headlines are concatenated to show a single headline. Then, there is a 70-characters long description.
