Holiday season has brought about the discussion of what features to use to stay ahead of competition and reach out to shoppers. Here is the recap of articles that discuss about strategies to adopt during the peak season and more around the PPC space.
PPC account audit is a recurring task that helps refine your campaigns to meet the marketing objectives. Not only does it help you find areas of improvement but also identifies opportunities that were missed out while creating your campaign.
With customers using varied platforms to access information, advertisers are using this as an opportunity to reach out to them with their message wherever they are. However, simultaneously it becomes crucial to ascertain which is the source of traffic that is driving results? Knowing so, helps tailor your message as per the device type or invest more for the device getting bulkier results.
Susan Wenogard, Partner Search Engine Marketing, Five Mills Inc., lead an interesting session during the SLCSEM Digital Marketing Conference where she discussed about Display Ads, Audiences targeting for display ads, Gmail ads and gave insights that sure will help advertisers see the results they desire from their Display campaigns.
Last week Google made some changes to its existing price extension and tested some new ones i.e., promotion extension, know about what PPC experts have to say about the recently launched Bing Ads features, new ways to reach out to audience this holiday season and more.
