In the latest Paid Search Podcast session Chris Schaeffer and Jason Rothman discuss about Negative Keywords, which are those terms that are irrelevant to your business and are resulting in wasted ad spend. Their primary focus in this discussion is to help advertisers with the sources through which these negative keywords can be identified.
AdWords introduces new message extension, adds keyword forecast to keyword planner and launches location extensions for manufactures. Bing Ads, on the other hand, launched BMM keyword opportunity. More announcements, reviews and opinions in the PPC space, covered in this week’s PPC recap.
It’s been a little less than 3 months since Google AdWords rolled out a new text ad format, called Expanded Text Ads (ETA). The new ad format gives 50% more space for the text ad. There are two headlines of 35 characters each. The two headlines are concatenated to show a single headline. Then, there is a 70-characters long description.
Sean Quadlin shares Google’s best practices to guide advertisers through the migration process of Expanded Text Ads, utilizing its benefits, setting up the expanded text ads, how to go about testing and optimizing the creatives to utilize its full potential.
Handpicked PPC stories from experts that discuss the tips for holiday season, identify bad ad placements, calculating search impression share, importance of ad extensions, when to conduct keyword research and more.
