Last week Google made some changes to its existing price extension and tested some new ones i.e., promotion extension, know about what PPC experts have to say about the recently launched Bing Ads features, new ways to reach out to audience this holiday season and more.
Expanded Text Ads announcement was met with speculation of whether it will help business excel or not. Though the answer is still underway, advertisers have been investing their time in generating the desired output from the new format.
Expanded Text Ads is still the talk of the town along with the burgeoning (recently launched) Message Extensions. Are you making use of these features this holiday season? Expert insights around this and many other more interesting topics covered in this week’s PPC recap.
An audit of your PPC account ensures that all the loopholes are covered up and required actionable steps are taken to improve the overall performance.
During the SCLSEM 2016, Brad Geddes led an entire session where he discussed about audience targeting and the various aspects that improves the process of reaching out to the right customers at the right time.
