October saw a bunch of announcements made by Bing Ads and AdWords to make the upcoming holiday season more profitable for advertisers. The top ones include Bing Ads launching ETAs globally, AdWords soon aunching the distance and location reporting to determine store visits, Using AdWords app to stay in touch with your operational campaigns and more such news covered in October’s Top PPC Posts.
Holiday season has brought about the discussion of what features to use to stay ahead of competition and reach out to shoppers. Here is the recap of articles that discuss about strategies to adopt during the peak season and more around the PPC space.
PPC account audit is a recurring task that helps refine your campaigns to meet the marketing objectives. Not only does it help you find areas of improvement but also identifies opportunities that were missed out while creating your campaign.
With customers using varied platforms to access information, advertisers are using this as an opportunity to reach out to them with their message wherever they are. However, simultaneously it becomes crucial to ascertain which is the source of traffic that is driving results? Knowing so, helps tailor your message as per the device type or invest more for the device getting bulkier results.
Susan Wenogard, Partner Search Engine Marketing, Five Mills Inc., lead an interesting session during the SLCSEM Digital Marketing Conference where she discussed about Display Ads, Audiences targeting for display ads, Gmail ads and gave insights that sure will help advertisers see the results they desire from their Display campaigns.
