In the Part 3 series of the audit checklist we bring to you some of the top things to keep a note of while auditing your AdWords account for ad extensions, shopping campaigns, RLSA & more.
Why you should use previous year’s cross device data for the upcoming holiday season, what are the recent updates in Bing Ads editor, how customer match has been improved for advertiser’s ease and more such questions answered in this Week’s PPC News recap.
In continuation to the Audit Checklist – Part 1, here is the Part 2 series that will cover the top things to look under your budget, ad group, ad and keywords while auditing your account.
October saw a bunch of announcements made by Bing Ads and AdWords to make the upcoming holiday season more profitable for advertisers. The top ones include Bing Ads launching ETAs globally, AdWords soon aunching the distance and location reporting to determine store visits, Using AdWords app to stay in touch with your operational campaigns and more such news covered in October’s Top PPC Posts.
Holiday season has brought about the discussion of what features to use to stay ahead of competition and reach out to shoppers. Here is the recap of articles that discuss about strategies to adopt during the peak season and more around the PPC space.
