In this week’s PPC News experts share their views on why advertisers must make business decisions for their AdWords campaigns. At what all places Google is taking over decision making and how advertisers must decide whether to do things on their own or let the system decide.
Tracking the source of clicks is made easier in Bing Ads by using URL parameters. Much like AdWords, adding the desired parameters to your tracking template captures information about the device type, network, match type, ad group and more.
Advertisers vie to get the clicks that translate into valuable conversions. To optimize your ads for conversions, tracking the source of clicks or conversion is of great help. Google lets you set up tracking parameters in your URL to determine the source with what they call ValueTrack Parameters.
This week’s ppc news recap covers about the new google customer reviews, study on how Facebook users perceive the ads, using location bid adjustment in Bing Ads, troubleshooting your Dynamic Remarketing ads and more.
Google ensures users get to see relevant ads and not the ones for which advertisers pay most. To make sure that this objective is met, quality score play a pivotal role. But tracking down your quality score for individual keywords might be utterly time consuming. To simplify the process, we have an AdWords Quality Score script that gives an account summary of each keyword vis-a-vis the quality score components.
