During this week’s PPCChat session, host Julie F Bacchini sought PPCers views on changes in PPC testing in the last few years, how they approach testing and what they test most frequently – keyword or audience targeting, ad copy, images, etc
Read more »From the end of third-party cookies to navigating PMax strategies and client quries, host Julie F Bacchini tackled it all in this week’s PPCChat, providing expert insights and solutions.
Read more »The landscape of digital marketing is evolving, with paid search, paid social, and artificial intelligence playing vital roles. Marketers now depend on the synergy of these elements for effective, targeted, and data-driven strategies as technology progresses. Here are the notable highlights of key features and updates that were trending in the year 2023.
Read more »Here is the screencap of the entire session of this week’s PPCChat where host Julie F Bacchini discussed experts’ plans for PPC in 2024.
Read more »Quality Score is a crucial metric in Google Ads, directly influencing your ad ranking and cost-per-click. Yet, despite its importance, numerous misconceptions surround it, leading to confusion and potentially hindering campaign performance. This article aims to dispel these common myths and provide clarity on how Quality Score truly works.
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