Want to stay up to date with the latest in PPC? Look no further! Here’s a roundup of the latest announcements and feature updates making waves among industry experts.
Read more »Understanding search terms is crucial for optimizing your Microsoft Ads (formerly Bing Ads) campaigns. The right approach helps you refine targeting, uncover high-performing keywords, and eliminate wasted ad spend. In this guide, we’ll consolidate key insights from multiple strategies to help you maximize search term analysis in 2025.
Read more »This week’s PPCChat session was an engaging discussion! Host Julie F. Bacchini gathered experts’ opinions on the biggest bait-and-switch tactics in PPC, which ad platform is the most misleading in its communications, and which updates or changes feel like an April Fools’ joke—plus much more.
Read more »Here is the screencap of this week’s PPCChat session, where host Julie F Bacchini discussed first-party data, the biggest challenges for the clients when it comes to first-party data, and what experts’ hopes are for first-party data in PPC in the future.
Read more »During this week’s PPCChat session, host Julie F Bacchini asked experts for their insights on advertising on Google and Meta, as well as which alternative platforms they find most interesting and which ones they would discourage advertising on.
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