Google wins first place among shoppers for their purchase journey. So if you are limiting your advertising efforts to only Amazon, you’re missing out on nearly half of your potential customers. Amazon Attribution helps to bridge that gap. It allows you to measure how your Google Ads drive traffic and sales on Amazon.
Read more »There’s a lot going on in the PPC world right now! With just 17 days left until BFCM, in this week’s PPCChat session, host Julie F. Bacchini gathered insights from industry experts to discuss how their ecommerce campaigns are performing this year — what’s working, what’s changing, and whether they’re experimenting with any new platforms as we head into the year’s final stretch.
Read more »Managing Google Ads campaigns can be overwhelming. Between creating compelling ad copy, organizing thousands of keywords, analyzing performance data, and maintaining account hygiene, advertisers often find themselves buried in spreadsheets and repetitive tasks.
Read more »The topic for this week’s PPCChat session was “ChatGPT Said… And Other Phrases That Give PPC Pros Hives,” inspired by ChatGPT’s announcement that it will no longer give financial or medical advice.
Here is the screencap of the entire session, which Julie F. Bacchini hosted
Read more »Stay informed with this month’s PPC trends and updates. From important platform shifts to emerging strategies, we’ve gathered the essential insights and takeaways you need to elevate your ad performance.
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