Host Julie F. Bacchini and Ginny Marvin of Google Ads answered PPCers questions, which focused on the new features and updates announced during Google Marketing Live. Here is the sneak peek of the entire session.
Read more »Many Amazon sellers use Google Ads or Microsoft Ads to drive traffic directly to their Amazon listings. But in some cases, sending visitors straight to Amazon is not ideal. You may want users to first land on your own website before continuing to Amazon.
Read more »To optimise your PPC efforts, it’s crucial to review and update your Negative keywords regularly. One effective way to identify new negative keywords is by analysing the Google Ads Search Terms Report.
Read more »During this week’s PPCChat session, host Julie F Bacchin and other PPC experts shared their predictions on attribution, conversion tracking, reporting, and YouTube advertising ahead of Google Marketing Live 2026, scheduled for May 20, 2026.
Read more »Google Ads continues to move toward more automated campaign creation and optimization. With AI Max for Search campaigns, advertisers get additional automation layers around targeting, creatives, landing pages, and query matching. One feature that deserves closer attention is Text Customization.
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