In this week’s PPCChat discussion, host Julie F. Bacchini invited industry experts to reflect on the PPC practices they’ve already had to move away from in recent years. The conversation also looked ahead—exploring what PPC professionals may need to unlearn as they head into 2026 and beyond.
Read more »Tinuiti’s Q4 report revealed a strong blend of rising volumes and easing ad costs. Impressions and clicks climbed across major platforms, while CPCs and CPMs cooled, pointing to a more competitive yet increasingly efficient environment for advertisers.
Read more »As we navigate the evolving landscape of Amazon Advertising in 2026, one question keeps surfacing: Is the match type campaign strategy still relevant? The short answer is yes—but with important nuances.
Read more »During this week’s PPCChat session, host Julie F Bacchini was delighted to welcome Navah Hopkins of Microsoft Ads to answer PPCers questions and share insights on the hidden gems in Microsoft Ads.
Read more »2025 marked a pivotal year for pay-per-click advertising. Search results evolved with AI-powered overviews, and ad platforms leaned heavily into automation. From smarter bidding to measurement challenges, PPC in 2025 became more dynamic and more strategic. This recap looks back at the most important changes that shaped PPC in 2025.
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