PPC professionals have been talking a lot about AI lately, but the news and announcements just keep coming. To stay prepared and safeguard the role of PPC experts, today’s PPCChat host, Julie F. Bacchini, asked the community for their thoughts. She explored whether AI could take over some—or even all—PPC responsibilities in the near future, and whether professionals are feeling pressure from clients to rely more on AI or justify why expert guidance is still essential.
Read more »This week’s PPCChat was an open-format discussion where host Julie F Bacchini invited experts to share their biggest wishes for ad platforms, as well as their experiences and challenges when job hunting in PPC.
Read more »Welcome to your Februry 2026 PPC roundup! This month saw several important updates across platforms like Google Ads and Microsoft Advertising. Here’s a quick look at the key changes to help you stay ahead with your campaigns.
Read more »During this week’s PPCChat session, host Julie F. Bacchini led a discussion on “Getting the Support You Need,” exploring both platform support and the value of professional help. The conversation felt particularly timely following recent news that Google Ads now requires advertisers to authorize Google reps to make changes to their accounts before they can submit a support ticket.
Read more »In the ever-evolving landscape of Google Ads, the Auction Insights report remains one of the most powerful yet underutilized tools for competitive intelligence. In 2025-2026, with the shift toward AI-driven campaigns like Performance Max and AI Max, understanding who is “eating your lunch” in the auction has become more complex—and more critical.
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