PPC campaigns use a mix of keyword match types to capture as many relevant search queries as possible. However, this can sometimes lead to keyword cannibalisation, where multiple keywords from the same account compete for the same search query, reducing efficiency and making campaign optimisation more difficult.
Read more »Amazon advertisers are used to thinking about CPCs, bids, ROAS and auction competition. But a new lawsuit filed by the U.S. Federal Trade Commission (FTC) could put a much bigger question on the table: Do advertisers actually pay what Amazon’s advertising auction says they should pay?
Read more »This is a follow-up to our earlier breakdown of what the Amazon Associates cuts mean for advertisers. Here we look specifically at why Google Ads is becoming the default paid answer, and what it actually takes to run it well alongside Amazon PPC.
Read more »During this week’s PPCChat, host Julie F. Bacchini invited PPC professionals to share how they diagnose and isolate performance issues. The discussion explored how to respond when a platform change negatively affects performance, what to do when PPC performance drops without an obvious reason, and how experts approach troubleshooting these challenges.
Read more »Google has been gradually bringing more AI into Google Ads for years, from matching and bidding to campaign optimisation. Removing language targeting from Search campaigns is simply the latest move in that ongoing shift toward letting AI make more of these decisions.
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