During this week’s PPCChat, industry experts shared their perspectives on how PPC evolved in 2025, what changes are likely on the horizon in 2026, and which upcoming developments feel both exciting and concerning. Below is a screencap from the discussion hosted by Julie F. Bacchini.
Read more »Many advertisers wonder why they should pay for clicks on their own brand name, assuming their organic listing is sufficient. In reality, however, bidding on branded keywords remains one of the most powerful tactics in search advertising.
Read more »Julie F Bacchini hosted this week’s PPCChat, welcoming Ginny Marvin to the conversation to answer Google Ads questions from PPC experts.
Read more »Greetings readers! Here is a quick recap of this week’s PPCChat session, inspired by Google Ads’ recently released year in year-in-review graphic. Hosted by Julie F Bacchini, this session focused on the biggest changes seen across major PPC platforms in 2025.
Read more »Managing Amazon Ads in 2025 requires a sharp understanding of keyword match types. With ongoing Amazon algorithm updates that now give more impressions to Auto & Broad while tightening Exact/Phrase coverage, advertisers need a structured match-type strategy more than ever.
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