This week’s PPCChat session was an engaging discussion! Host Julie F. Bacchini gathered experts’ opinions on the biggest bait-and-switch tactics in PPC, which ad platform is the most misleading in its communications, and which updates or changes feel like an April Fools’ joke—plus much more.
Read more »Here is the screencap of this week’s PPCChat session, where host Julie F Bacchini discussed first-party data, the biggest challenges for the clients when it comes to first-party data, and what experts’ hopes are for first-party data in PPC in the future.
Read more »During this week’s PPCChat session, host Julie F Bacchini asked experts for their insights on advertising on Google and Meta, as well as which alternative platforms they find most interesting and which ones they would discourage advertising on.
Read more »The Revised Proposed Final Judgment (RPFJ) against Google introduces new measures aimed at enhancing competition, particularly in search and advertising markets. Here’s what’s new and why it matters.
Read more »In today’s digital world, online advertising has become an essential requirement. With this increasing demand to rank at the top of search engine results, competition has increased. To establish a strong online presence, you have to plan your advertising budget as per your competitors.
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