During this week’s PPCChat session, host Julie F Bacchini sought experts’ views about recent changes to Meta announced by Mark Zuckerberg. Here is the recap of the entire discussion.
Read more »Research in PPC is crucial. Do PPCers use any tools to do the research? What challenges do they face while doing the research? These and other questions were answered during this week’s PPCChat session, which was hosted by Sarah Stemen.
Read more »Staying ahead requires innovative tools and strategies in the rapidly evolving digital advertising landscape. Google Ads, the cornerstone of many businesses’ marketing efforts, continues leading the way with transformative updates and features in 2024.
Read more »In response to the court’s ruling that some of its agreements violated Section 2 of the Sherman Act, Google has submitted a Proposed Final Judgment (PFJ) to address the issues raised. While Google respectfully disagrees with the liability determination, it acknowledges the need for adjustments to ensure compliance with antitrust laws.
Read more »Tracking the performance of your marketing campaigns is crucial for optimizing your efforts and Amazon Attribution provides a robust solution to measure the impact of external traffic on your product pages and storefront. This post delves into the step-by-step process of creating effective attribution links, guidelines for choosing the right URL formats, and strategies to ensure accurate tracking. Whether promoting through affiliate partners, email campaigns, or review sites, this guide offers actionable insights to streamline your attribution setup and enhance your reporting accuracy.
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