In Q3 2025, AI-driven automation took center stage in PPC, with platforms giving advertisers more power to optimize. Ad platforms are rolling out smarter automation, better audience insights, and tools that help advertisers spend smarter. Here’s a quick roundup of what has changed.
Read more »Changing bidding strategy, refreshing ad copy, or tweaking targeting can have a huge impact — positive or negative. Instead of guessing, Google Ads Experiments let you test changes in a controlled way by splitting traffic between your current campaign (the base campaign) and a modified version (the experiment).
Read more »This week’s PPCChat session explored the theme ‘Automation vs. Control – Where is the line in PPC today?’ Host Julie F. Bacchini engaged experts in a discussion on the current attitudes toward automation vs control, highlighting their favourite and least favourite aspects of today’s ad platform automation, along with other key insights.
Read more »Hello readers! Here’s a recap of this week’s PPCChat session, hosted by Julie F. Bacchini, where the discussion centered on the key metrics PPC professionals prioritize, the most underrated and misunderstood metrics, and much more.
Read more »Keywords used to be simple: pick the right ones, block the wrong ones, and you were set. Fast forward to 2025, and the story is a lot more complicated. With AI-driven campaigns, blurred match types, and Google rolling out negative keyword updates left and right, advertisers are asking: “Do keywords still matter? And how do I stop wasting budget on the wrong ones?”
