To optimise your PPC efforts, it’s crucial to review and update your Negative keywords regularly. One effective way to identify new negative keywords is by analysing the Google Ads Search Terms Report.
Read more »During this week’s PPCChat session, host Julie F Bacchin and other PPC experts shared their predictions on attribution, conversion tracking, reporting, and YouTube advertising ahead of Google Marketing Live 2026, scheduled for May 20, 2026.
Read more »Google Ads continues to move toward more automated campaign creation and optimization. With AI Max for Search campaigns, advertisers get additional automation layers around targeting, creatives, landing pages, and query matching. One feature that deserves closer attention is Text Customization.
Read more »During this week’s PPCChat session, host Julie F Bacchini sought PPCers views on the need for regular scaling for clients and stakeholders, some of the hardest parts about scaling in PPC, platforms’ role in making scaling easier and whether it varies by platform or industry.
Read more »During this week’s PPCChat session, host Jyll Saskin Gales discussed changes, features and improvements experts like to see in Google Ads this year.
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