This week’s PPCChat focused on the big question: “What does advertising really look like today?” Experts shared their views on the current state of the industry, what feels most unpredictable or challenging right now, and what concerns are top of mind for PPC professionals. Host Julie F. Bacchini guided the conversation, digging into these questions and more.
Read more »Today’s PPCChat focused on “Mistakes in PPC Accounts.” Host Julie F Bacchini invited experts to share the most common pitfalls they see when managing ad accounts, along with tricky platform nuances that are easy to overlook and much more.
Read more »For the past two decades, PPC advertisers have built entire strategies around three fundamental tools: broad match, phrase match, and exact match. We’ve debated their merits, crafted intricate structures, and spent countless hours deciding which match type deserves our budget. AI Max has fundamentally changed this relationship. Not by explicitly removing match types, but by making them less relevant to how decisions are actually made.
Read more »This month’s PPC roundup covers the updates that actually matter, including platform changes and automation tweaks, as well as noticeable shifts in performance. Here’s a quick snapshot of what advertisers should know and how these changes could shape the campaign performance.
Read more »The past few weeks have brought big changes to PPC, from OpenAI testing ads and Meta launching ads on Threads to TikTok moving toward a US spinoff. Host Julie F Bacchini unpacked how PPC pros feel about ads coming to ChatGPT, the TikTok shake-up, and which platforms truly fit their brands.
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