Google is taking actions to ensure brand safety for advertisers, Bing Ads monthly budget is scheduled to migrate to daily budgets this month, new ad extensions released by AdWords, experts talk about exact match type and more discussed in this week’s PPC news.
2 years after the opt-in option for close variants in Exact Match and Phrase Match keywords was updated, a recent announcement intends to open Exact Match keywords to more search queries. This new change includes rewording and reordering of your exact match keywords, making exact match less restrictive.
Improving Quality Score can be a tedious task if you are not sure of what to improve and how. As known, the major contributors to determine the QS are CTR, landing page experience and ad relevance.
This week’s ppc news covers insights from PPCers about the new Exact Match update announced by Google last week, what advertisers should see coming and how to stay prepared without getting much affected.
Update on 26th December, 2018 – The Expanded Text Ads template now supports the 3rd headline and 2nd description, as per changes announced this year.
Standard Ads is a thing of the past now. Expanded Text Ads is the new ad format that offers more real estate to advertisers. The transition phase is over and to initiate your ETA led campaign you might want to come up with the right messaging.
