AdWords Experiments lets you configure and test changes that can be later applied to your original campaign. For a large account with multiple experiments, keeping a track of all experiments and their performance might be a tedious task. We have created a script to consolidate and track the performance of your experiments in your account.
Creating multiple ad copies helps understand which ad messaging connects with your audience. While creating your ads, you might not want to use the AdWords platform directly, but create ad messaging options that can be later reviewed and edited. Our AdWords Mock Up Tool or Expanded Text Ad Preview Tool helps advertisers create ad copies quickly and easily.
[Update as on 14th July 2021] – Starting in late July, advertisers will no longer be able to create new broad match modifier keywords. Read about the update here.
Understand about keyword conflicts, setting up your Smart Display Campaign, the targeting options to put to practice for your GDN campaign, launch of similar audience and more in this Week’s PPC News.
Missed out on top PPC posts published in the month of April? Here is a post consolidating the announcements made by AdWords and Bing Ads, useful AdWords scripts, other recommendations and thoughts about PPC trends.
