With Bid Adjustments advertisers can optimize their campaigns for audiences in preferred or performing locations, device or time. By Adjusting the bids to show ads where the audience is (Location), on the device they mostly use (Mobile or Desktop) at a specific time of the day (Ad Scheduling), advertisers can drive more relevant clicks to their business.
Bunch of AdWords Scripts shared to help advertisers copy campaign audience across multiple campaigns, to help identify performing and poor ads from your AdWords account and to pause or enable your campaigns when there is a considerable price difference between yours and competitors price. All these scripts and more PPC news in this week’s recap.
Update on 19th July, 2018: This script now supports Responsive Search Ads as well.
Update on 29th Nov, 2018: This script now enables assigning a label to poor performing ads.
Update on 29th January, 2019: This script now supports 3rd Headline and 2nd Description for Expanded Text Ads.
All ads are not created equal. When you create multiple ads in an ad group, there are certain hypotheses you go with. You may wish to emphasize on call to action in one ad. You may highlight different USPs in different ads. You may want to talk about the offers on certain products and services. You want to put those ads out there see which ones resonate with your audience the most. You may not know which ads will perform the best or how much better the best ad(s) can perform compared to other.
With the launch of Expanded Text Ads, Google Ads and Bing Ads gave more room to the ad messaging. However with the additional space, there is a possibility of your ad messaging being truncated for certain device types. This is done to improve the user’s search experience. Whether you ad will be truncated or not can be viewed in the ad preview while creating your ad. Though this should be a rare circumstance, however the likelihood of it happening is more in desktop search results.
In this week’s PPC News experts share their views on why advertisers must make business decisions for their AdWords campaigns. At what all places Google is taking over decision making and how advertisers must decide whether to do things on their own or let the system decide.
