AdWords Experiments helps advertisers do Campaign A/B testing without making changes to the original campaign. If you have tried it out, then you know the perks of it. But there are a couple of aspects unknown yet important to know, for successful execution.
Understand the impact of bidding as per device type, how keywords will work alongside audience targeting as important targeting options, working up the ladder with Similar Audiences and more covered in this Week’s PPC News recap.
Missed out on top PPC posts published in the month of May? Here’s a quick recap of what was trending. Google Marketing Next introduced some new features to optimize campaign productivity, AdWords script to test your experiments, new columns introduced to measure quality score metrics and more news covered in this month’s recap of Top PPC News.
It might be a difficult decision to tweak an active campaign delivering a consistent performance. You do not wish to disrupt the current flow, yet have a set of changes that ‘could’ optimize the campaign performance. Campaign Drafts and Experiments or AdWords Experiments helps you to conduct split testing to test your changes while keeping the original campaign as it is.
During the Google Marketing Next, Google announced new productivity tools for advertisers, learn about what data is not captured in the paid and organic report, content network to discontinue in the US market as well and more in this week’s PPC News recap.
