On Google, getting your ad in the first position for keywords relevant to your businesses, not only increases the chances of getting clicks but builds top-of-mind recall for your brand and product.
Negative keywords restricts your ad from showing for irrelevant search queries. But, when your ad will be triggered is decided by what negative keyword match types you choose.
Bing Ads Editor updated with improved advertiser experience, know which settings to re-evaluate for your remarketing campaign, how the exact match close variant change has impacted the PPC space and more in this week’s PPC News recap
AdWords A/B testing or split testing helps test and evaluate your campaign with an alternate set of settings. This is possible with AdWords Experiments that lets advertisers make changes without altering the existing campaign.
Identifying your competitors and knowing how their ads are performing vis-à-vis yours can help you take strategic steps towards improving your competitiveness. Google Ads Auction Insights Report is the key to keep track of your competition.
