This week’s PPC News captures the announcement about the new call bid adjustments, transitioning from PPC to Facebook ads, the importance of SKAGs, automated bidding strategy in Bing Ads, Facebook and AdWords and more.
While creating new search campaign, advertisers must do a quick sanity check. It helps cover up any bloopers and unblock any potential opportunities that were unseen while creating the campaign.
Read more »Here is a recap of the last week’s PPC news that covers the Digital Marketing Report for Q2, 2017, about the new Showcase Shopping ads in AdWords, quality score myths and facts, endless possibilities of Facebook Live Ads (still in beta) and more.
We have been discussing about the evolving digital space which offers opportunities to connect with a wide spectrum of audience. But with this evolution comes a downside, which is the risk of losing brand authenticity by getting positioned alongside offensive content or showing your ad on brand-unsafe inventory.
Merkle released its Digital Marketing Report for Quarter 2, this week. We elaborate some of the key findings from the report in this post.
