The tracking template in Google Ads helps you track the source of the ad clicks. The template allows you to specify the URL parameters that give you information about the device, network. keyword etc. that drove the click.
PPC campaigns use a mix of keyword match types to leave no opportunity in tapping the right search query. But is it resulting in triggering the right ad at the right cost and delivering results.
Learn about the new budget suggestion in Bing Ads, setting up Facebook’s Dynamic Product Ads, using text messages to generate more leads, managing your accounts with multiple locations and more in this week’s PPC news recap
Statistics show that about 4.2 billion people are texting worldwide and about 97% of American adults use their smartphones for texting purpose. It is apparent that text messages are looked up as a convenient medium to strike a conversation.
Missed out on top PPC posts published in the month of July? Here’s a quick recap of what was trending. AdWords call bid adjustments announced, remarketing to YouTube viewers, Bing Ads campaign planner to be replaced with Keyword Planner, LinkedIn Website Demographics released to understand your audience and more news covered in this month’s recap of Top PPC News.
