A positive landing page experience propels a visitor’s decision making into positive actions. So, to make sure that your PPC ads are performing for conversions, optimizing your landing page experience become a must-do task.
Bing Ads now lets you label your campaign, ad groups or ads, Google app campaigns to discontinue from November, DSA now available for pilot run to US advertisers, Google updating GDN to support brand safety guidelines after major boycott earlier this year and more news in this week’s PPC News recap
Duplicate Keywords is an unnecessary competition that you would prefer to avoid, as it builds competition not with competitors ads but your own ads. Though advertisers might find its presence harmless, it does have significant affect on your campaign’s performance.
An ideal practice to drive relevant conversions from your ad is to identify the right keywords. And improving impression share for the relevant keyword optimizes your CTR and conversion performance. So, how do you work out maximizing your keyword impressions?
AdWords will update how the structured snippets, callouts and sitelinks will be displayed, learn about using DSA campaign for your lead generation strategy, new features and reporting introduced by Facebook, revive your underperfroming PPC account with some useful strategies and more in this week’s PPC News recap.
