Here is a recap of the last week’s PPC news that covers the Digital Marketing Report for Q2, 2017, about the new Showcase Shopping ads in AdWords, quality score myths and facts, endless possibilities of Facebook Live Ads (still in beta) and more.
We have been discussing about the evolving digital space which offers opportunities to connect with a wide spectrum of audience. But with this evolution comes a downside, which is the risk of losing brand authenticity by getting positioned alongside offensive content or showing your ad on brand-unsafe inventory.
Merkle released its Digital Marketing Report for Quarter 2, this week. We elaborate some of the key findings from the report in this post.
Now you can create remarketing Lists of YouTube views and channel interactions, learn about keyword based pathway, get the AdWords Script to identify duplicate ad messaging in your account, learn about the metrics to measure AdWords performance and more in this Week’s PPC News recap.
This week’s PPC News roundup accounts the sunsetting of Bing Ads campaign planner, script to simplify your AdWords reporting, creating actionable reports, how to stay creative while creating your text ads, biggest trends in PPC in 2017 and more.
