Bing Ads to soon update exact match type close variants with reordered keywords, AdWords to release the landing pages page in the coming weeks, remarketing strategies to put to practice in Q4, the AdWords filters to save time and effort, setup guide for Facebook pixel and other posts in this week’s PPC News recap.
[Update as of 14th July 2021] – Starting in late July, advertisers will no longer be able to create new broad match modifier keywords. Read about the update here.
Broad Match Modifier match type reaches more audience than phrase match type but is more restrictive than broad match type. So, if you want to reach more audience but relevant ones, then BMM is the match type to put to practice.
A positive landing page experience propels a visitor’s decision making into positive actions. So, to make sure that your PPC ads are performing for conversions, optimizing your landing page experience become a must-do task.
Bing Ads now lets you label your campaign, ad groups or ads, Google app campaigns to discontinue from November, DSA now available for pilot run to US advertisers, Google updating GDN to support brand safety guidelines after major boycott earlier this year and more news in this week’s PPC News recap
Duplicate Keywords is an unnecessary competition that you would prefer to avoid, as it builds competition not with competitors ads but your own ads. Though advertisers might find its presence harmless, it does have significant affect on your campaign’s performance.
