With Target CPA bidding strategy advertisers can shift focus on driving more conversions. Basis historical conversion data and the Target CPA specified by the advertiser, AdWords determines through its algorithm which click has more chances of converting.
Merkle released its Q3 Digital Marketing Report, new tools introduced by Facebook, AdWords to unfold new innovations to meet customer expectations during the holiday season, putting Lead Gen Forms to practice, why audience led marketing approach is important and more in this Week’s PPC News recap.
Merkle released its Digital Marketing Report for Quarter 3, this week. We elaborate some of the key findings from the report in this post.
Bing Ads announced the launch of multi-linking of accounts in the coming few months and introduced the new Bing Ads Overview tab, AdWords ‘Days To Conversion’ segment launched and more covered in this week’s recap of Weekly PPC News.
Negative Keywords combats wasted ad spend and ensures that relevant traffic is driven to your business. To lift your PPC campaign to drive more conversions it is important to drive traffic that is reliable and that is possible through negative keywords.
