Bing Ads makes available US location targeting, AdWords new interface is now available for all advertisers, to view conversions from Safari update your website with site-wide tagging, insights into using Manual bidding instead of automated bidding, how the daily budget change will impact the PPC space and more in this week’s PPC News recap.
Your ad copy is incomplete without the usage of ad extensions. With Google having reported a 10-15% increase in CTR on an average as a result of ad extensions, it becomes a must-have component of your ad messaging.
Your ad is the face of your business. When investing in paid search ads become the main source to drive traffic to your website. In order to make the most out of this channel, using the right ad copy to reach out to your audience becomes a must. So, what are the things you need to keep in mind while creating your ad’s messaging?
Google updates the daily budget usage, Bing Ads introduces DSA for select advertisers, learn about segmenting your shopping campaigns to improve ROAS, tips to help drive business from Facebook Messenger and more in this week’s PPC News recap.
[ This post has been updated on 7th July 2020 with the latest images as per the new Google Ads Interface. ]
Google Ads and Keywords go hand-in-hand. Your targeting is incomplete without selecting the right set of keywords to bid for. So, here is a short post on how you can find your prospect keywords to bid on when you start with a new campaign and in the longer run.
