Taking the decision to try out an alternate bidding strategy might be a difficult step to take, especially when the certainty of consistency in performance is not known. In such a case, it is a better option to first test how the change will impact the overall performance. AdWords Drafts & Experiments helps advertisers test the change without disrupting the existing campaign.
Holiday season strategies was the top topic of discussion the last week. Here are the articles that discuss about bid estimates during holiday season, making your AdWords account profitable while growing it simultaneously, new controls on automated bidding introduced by Bing Ads and other posts captured in this Week’s PPC News Recap.
For businesses to increase the chances of generating more clicks from their ads, they need to improve the number of times the ad appears for a search query result. Impressions is directly proportional to the clicks received, so ensuring that you make your ad show successfully for all relevant user queries directly impacts the clicks.
With new innovations now available in the new AdWords interface, advertisers can plan their holiday campaigns better, learn how to grow your local business globally, using landing page report to access the performance of your mobile landing pages and more in this week’s PPC News recap
Long tail keywords are highly specific keywords which have low monthly search volume, relatively lower competition and higher chances of converting.
