Posted by & filed under Google Ads Tips, PPC Roundup.

Holiday season requires pre-planning. How a PPC campaign operates during normal days might not be the same during festive time. As customer purchase is on a rise, PPCers must build the campaigns to meet customer expectation and make full use of the peak time.

Read more »

Posted by & filed under Google Ads Tips, Negative Keywords, Product Updates.

Lots of campaigns. Lots of optimizations to do. And lots of pressure to improve results in ever-competitive paid search marketing effort. We plan to take at least one worry off your list. You have already used Karooya’s Negative Keywords Tool to add negative keywords to your campaigns. Today, we take it a notch higher. We have made it incredibly easy to add new negative keywords to your campaigns.

Read more »

Posted by & filed under PPC Roundup.

Missed out on top PPC posts published in the month of November? Here’s a quick recap of what was trending. Learn about LinkedIn Audience Insights, scale your paid advertising strategies for the holiday season, AdWords launches innovative features for the holiday peak timeĀ  and more news covered in this month’s recap of Top PPC News.

Read more »