As much as creating and managing your PPC account important, so is auditing it to improve performance and review settings that might need to be changed. Here is a general list of options that you can revisit while conducting your Bing Ads account audit.
Here is a recap of the top posts from last year’s last week, mostly discussing about how 2018 will shape up for advertisers, predictions that will impact the search marketers, improving your Facebook ad’s performance and more in this week’s PPC news recap.
Another year comes to a closure and with that speculations have risen on what paid search advertisers would see trending in 2018. Here is our take on the big trends that will impact PPC the next year.
Google’s Analytics was not behind in making some improvements to their platform. Here is a look at some of the top enhancements made by GA and what role they would play in making businesses stay more informed.
This year’s last weekly roundup. PPCers share their top predictions for the coming year, how AdWords advertisers can make 2018 a successful year for them, automated rules to put to practice for your Facebook campaigns, making brand bidding a must-do task and more in this week’s PPC News recap.
