In continuation to our post on using search terms report in the new AdWords interface, we discuss about the Shared Library, where to find it and what each shared item helps you with.
Learn about using event tracking audiences, voice search as a solution for advertisers in 2018, auditing a low performing account, why Bing Ads is a must-have in your PPC strategy, new forms of automation that can be applied to your AdWords account and more in this week’s PPC news recap.
Two years back, we developed an AdWords Script that helped advertisers identify duplicate keywords as well as close variants. Today we have updated the script to let advertisers specify their preferred language and generate the list of duplicate keywords in that language.
Whether the new AdWords interface offers an improved experience is yet to be determined as advertisers are still switching between old and the new U/I. The new interface has been made accessible since October last year. For advertisers well verse with the old platform, finding the daily managed tasks might get a little taxing.
As year 2018 starts, PPC managers are gearing up for a year filled with rising expectations and deliverables. Here are some of the top posts from last week, that guide advertisers to set up PPC goals for 2018, how B2B advertisers can create a successful Facebook campaign, opinions of search marketers on the daily budget update and more.
The top 10 PPC news from last week:
