Learn about attribution in Google AdWords, using Facebook’s click-to-messenger ads, screencap of latest PPCChat session, importance of analysing your Facebook advertising activities, effectively choosing keywords for your B2B campaigns and more in this week’s PPC News recap.
Using a tracking template in your URL lets advertisers track down key parameters defined under ValueTrack Parameters or any other Custom Parameter that advertisers would wish to customize as per their requirements.
This week’s PPCChat session was hosted by Natalie Barreda and the discussion was about targeting other languages, domestic campaigns, staying up-to-date with global and regional trends, localizing PPC campaigns and more.
Keyword Cannibalization happens when a search query is matched to more than one keyword(s). It results in the matching keywords competing with each other. Depending on the Quality Score and bid of the keyword, Google then ascertains which ad to show. Such a scenario leads to uncertainty in determining whom to consider as the one triggering performance.
Facebook ad metrics to display labels with details about the metric, using AdWords Smart Display campaign, the future of audience targeting, improving AdWords strategy for your eCommerce setup, AdWords Keyword Planner in the new UI and more in this week’s PPC News recap.
