As year 2018 starts, PPC managers are gearing up for a year filled with rising expectations and deliverables. Here are some of the top posts from last week, that guide advertisers to set up PPC goals for 2018, how B2B advertisers can create a successful Facebook campaign, opinions of search marketers on the daily budget update and more.
The top 10 PPC news from last week:
As much as creating and managing your PPC account important, so is auditing it to improve performance and review settings that might need to be changed. Here is a general list of options that you can revisit while conducting your Bing Ads account audit.
Here is a recap of the top posts from last year’s last week, mostly discussing about how 2018 will shape up for advertisers, predictions that will impact the search marketers, improving your Facebook ad’s performance and more in this week’s PPC news recap.
Another year comes to a closure and with that speculations have risen on what paid search advertisers would see trending in 2018. Here is our take on the big trends that will impact PPC the next year.
Google’s Analytics was not behind in making some improvements to their platform. Here is a look at some of the top enhancements made by GA and what role they would play in making businesses stay more informed.
