AdWords updated its overview page with new insight cards, Bing Ads announced adding Audience Segmentation, how exact match close variants showed delayed growth by Q3 2017, planning your eCommerce promotions with Ad customizers and more in this week’s PPC News recap
Missed out on top PPC posts published in the month of January? Here’s a quick recap of what was trending. Learn about how the exact match close variant update Google started showing results, Bing Ads simultaneously expanding exact match close variant to other markets, Merkle releasing its Q4, 2017 Digital Marketing Report and more news covered in this month’s recap of Top PPC News.
Many have argued on the importance of brand-led campaigns and more so on bidding on the brand’s keywords. While it appears to be a wasted spend, its importance is unmatched. Hence, the reason for many brands opting for brand bidded campaign, in order to leave no stone unturned to reach out to their user base.
This week’s PPCChat session was hosted by Timothy Jensen and the topic of discussion was using Google Tag Manager, adding them to your or client’s sites, desired features for GTM, tips for using GTM on specific channel, resources to learn more about GTM and more.
Merkle released its Digital Marketing Report for Quarter 4, 2017 last week. We elaborate some of the key findings from the report in this post.
