Ad Schedule option lets advertisers schedule their ads as per how it is performing or as per when their business is operational. This feature saves the ads from running incessantly without contributing in driving results. Deciding when your ad is served is as important as what message is being served.
Advertisers using Bing Ads and Google Ads for their PPC activities, would want to sync their campaigns on both the platforms. With Bing Ads Automated Imports, advertisers can skip the trouble of manually importing each and every update made.
Google rolled out its new Google Ads UI in October 2017. Ever since there has been receiving mixed opinions from advertisers all across the globe. Though transitioning from the old to the new version might take time, we look into some of the new and updated features that sure are worth trying
Negative Keywords List is one way to optimize your AdWords campaign. It reduces the task of individually assigning common negative keywords to multiple campaigns. You can simply create a list of such campaign-centric keywords and assign them with one click. Here is more detail about it.
Broad match negative keywords behave much like the bidded broad match keywords. However, the intent here changes. Broad match negative keywords aim towards restricting as many search queries as possible.
