Merkle released its Digital Marketing Report for Quarter 4, 2017 last week. We elaborate some of the key findings from the report in this post.
Recent update by Google allows users to mute reminder ads, learn how shopping and paid search campaigns go can benefit from each other, understanding and including user intent to find keyword ideas, machine-learning now available for native in-feed ads and more in this week’s PPC News recap
In line with AdWords, Bing Ads Keyword Planner gives keyword suggestions, search volume trends, suggested bids and impression shares, etc. to help advertisers productively do keyword planning for their campaigns.
This week’s PPCChat session was hosted by Julie F Bacchini and the topic of discussion was coping with changes in the PPC platform, how to stay informed about it, steps to take when a change is announced and more.
How Bing Ads will evolve in 2018, whether advertisers choose search advertising or display advertising, Bing Ads updates exact match close variants to include reordered keywords, strategies to help B2B advertisers make the most from their PPC activities and more in this week’s PPC News recap.
