Ever since Google upgraded the Traditional Text Ads to Expanded Text Ads, advertisers have greatly benefited with the additional real estate by offering more information about their product/ service.
Learn about the new features added in Bing Ads Editor, Parallel tracking to be set by end of this year, newer version of Facebook Ad Reporting, creating MSN audience ads, about the AdWords distance report, optimizing mobile ad copy and more in this week’s PPC News recap.
The nature in which the Negative Keywords functions varies from the bidded keywords. They have separate objectives and hence need to be handled efficiently as they are the key triggers for a sustainable ppc performance.
This week’s PPCChat session was hosted by Robert Brady and the discussion was about various topics such as Amazon advertising, the new AdWords interface, automation and more.
Merkle released its Digital Marketing Report for Quarter 1, 2018 last month. We elaborate some of the key findings from the report in this post.