Clearly Bing Ads has ensured not to miss out on what is being offered on their competitor platform, AdWords. One of such features is AI driven Automated Bidding. It has been their focus area since 2016 with the launch of Enhanced CPC, followed up with Maximize Clicks the last year. Earlier this year they further expanded the Automated Bidding with Target CPA and Maximize Conversions bidding strategy.
This week’s PPCChat session was hosted by Kyle Shurtz and the discussion was about conversion rate optimization tactics and strategies, A/B testing of landing pages, PPC experts sharing about their favourite tools for creating landing pages and analyzing them.
Learn about making eCommerce campaigns profitable, ZIP code based targeting, using life events targeting effectively, promoting YouTube videos with AdWords, useful tips and resources for generating keywords and more in this week’s PPC News recap.
[Update as on 11th June, 2020: This post has been updated with images according to the new Google Ads Interface]
In the highly competitive PPC space, it is your bid that helps your ad from showing at an appropriate place and time. Though not the sole component of generating traffic, it is the first step towards attaining your PPC objective.
This week’s PPCChat session was hosted by Azeem Ahmad and the discussion was about experiences of PPC experts as beginners, the changes they have seen since they started, learning resources and more.
