This week’s PPCChat session was hosted by Natalie Barreda and the discussion was about YouTube advertising, when advertisers decide to opt for it, targeting tactics, brand safety and more.
Learn about the new AdWords Shopping campaign, Facebook Analytics, AdWords Outstream ads, guide to use life events targeting, new Microsoft Audience network, capitalizing on mobile ads and more in this week’s PPC News recap.
In an insightful article on Search Engine Land, Christi Olson writes about the importance of search terms report in Bing Ads.
Ad Schedule option lets advertisers schedule their ads as per how it is performing or as per when their business is operational. This feature saves the ads from running incessantly without contributing in driving results. Deciding when your ad is served is as important as what message is being served.
Advertisers using Bing Ads and Google Ads for their PPC activities, would want to sync their campaigns on both the platforms. With Bing Ads Automated Imports, advertisers can skip the trouble of manually importing each and every update made.
