Learn about the new updates announced during Google’s annual advertiser event, Bing Ads dynamic product extension, why you need to secure your URL with HTTPS, implementing HHI targeting, what display banner sizes to use and more in this week’s PPC News recap.
With AdWords having introduced the new ad format Responsive Search Ads in beta, a few months back, advertisers get the opportunity to display more valuable information to their customers. In order to support this new development, we launched the Responsive Search Ads Preview Tool last week and this week we bring to you a helpful template to create your ads.
Read more »From Merkle releasing its Q4, 2017 digital marketing findings to Bing Ads updating its exact match close variants, from Google announcing new innovations during the Search Marketing Expo West to Facebook making improvements to its split testing, the first quarter of this year showcased the start of a good and productive year for PPC advertisers,
Learn what to expect from the rebranding announcements made by Google, the new Bing Ads newsletter, why not to use SKAG, creating your first AdWords account, launch of Responsive Search Ads tool to crate ads in the new ad format and more in this week’s PPC News recap.
AdWords and Bing Ads have both become preferred paid search platform for advertisers. They give each other head-on competition when it comes to new features and updates. The changes introduced by AdWords are sooner seen been adopted by Bing Ads as well. But it would be wrong to say that Bing Ads is a follower, as there are certain features present with them that AdWords doesn’t have and vice-versa.
