Advertisers using Bing Ads and Google Ads for their PPC activities, would want to sync their campaigns on both the platforms. With Bing Ads Automated Imports, advertisers can skip the trouble of manually importing each and every update made.
Google rolled out its new Google Ads UI in October 2017. Ever since there has been receiving mixed opinions from advertisers all across the globe. Though transitioning from the old to the new version might take time, we look into some of the new and updated features that sure are worth trying
Negative Keywords List is one way to optimize your AdWords campaign. It reduces the task of individually assigning common negative keywords to multiple campaigns. You can simply create a list of such campaign-centric keywords and assign them with one click. Here is more detail about it.
Broad match negative keywords behave much like the bidded broad match keywords. However, the intent here changes. Broad match negative keywords aim towards restricting as many search queries as possible.
Learn about attribution in Google AdWords, using Facebook’s click-to-messenger ads, screencap of latest PPCChat session, importance of analysing your Facebook advertising activities, effectively choosing keywords for your B2B campaigns and more in this week’s PPC News recap.
