The nature in which the Negative Keywords functions varies from the bidded keywords. They have separate objectives and hence need to be handled efficiently as they are the key triggers for a sustainable ppc performance.
This week’s PPCChat session was hosted by Robert Brady and the discussion was about various topics such as Amazon advertising, the new AdWords interface, automation and more.
Merkle released its Digital Marketing Report for Quarter 1, 2018 last month. We elaborate some of the key findings from the report in this post.
Learn about the new features added in Bing Ads Automated Imports feature, the new AI driven announcement made in AdWords, using LinkedIn Video ads to uplift your content marketing strategy, about Google deactivating AdWords with no recent ad spend and more in this week’s PPC News recap.
Negative Keyword List is an easy way to assign negative keywords to your campaign. In this post we take you through the steps to apply the list in the new AdWords interface.
