Experts frequently encounter scenarios where clients or stakeholders concentrate on the wrong metrics, leading PPC professionals to work hard to align the KPIs properly. In this week’s discussion, host Julie F Bacchini explored the common KPIs tracked by experts. She also examined which KPIs are most commonly misunderstood by PPC professionals and their clients or stakeholders, and explored the reasons behind these misunderstandings.
Read more »Artificial Intelligence is increasingly transforming PPC advertising platforms, making them more efficient, effective, and intelligent. Here’s a roundup of the most significant announcements, feature enhancements, and data insights that have caught the attention of industry experts.
Read more »During this week’s PPCChat session, host Julie F Bacchini gathered expert opinions on bidding on brand terms in search. This discussion also focused on when it is appropriate to bid on brand terms and when it is not, what is the most misjudged aspect of bidding on brand terms and more.
Read more »Effective ad copy remains a cornerstone of success in today’s competitive PPC landscape. While traditional formats have their place, navigating the intricacies of Google Ads ad copy can raise numerous questions for even experienced PPC managers.
Read more »A thorough post-campaign analysis is essential to ensure the success of your Amazon advertising efforts. This process helps to understand what worked, identify areas for improvement, and plan for future campaigns.
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