Quality Score is a crucial concept in Google Ads, but it can sometimes feel shrouded in mystery. This post aims to shed light on what Quality Score is, how it impacts your campaigns, and most importantly, what you can do to improve it. We’ll draw on established principles and publicly available information to empower you to optimize your ads and landing pages for better performance. Let’s dive in!
Read more »During this week’s PPCChat session, host Julie F Bacchini was joined by Brie Anderson to discuss about “Google Analytics 4.” Here is the screencap of the entire discussion where experts talked about recent changes in Google Analytics 4 and more.
Read more »This week’s PPCChat, led by Julie F Bacchini, dived into strategies for maximizing client sales, generating quick leads, and mastering campaign forecasting. Check out the full conversation screencap below!
Read more »Last year, Karooya partnered with White Label Expo – The online retail sourcing show which was held in London & Frankfurt. We are happy to extend our partnership to the New York event too which will occur this year on May 30th & 31st.
Read more »The Supreme Court of India has recently dismissed an appeal filed by MakemyTrip Limited (MMT) against Google LLC. MMT had challenged Google’s practice of allowing competitors, like Booking.com, to use MMT’s trademarks (“Makemytrip” and “MMT”) as keywords in Google Ads.
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