This week on PPCChat, the focus was on ‘Navigating Ever Advancing Automation in PPC.’ Host Julie F Bacchini was curious to hear from PPC professionals about their thoughts on automation, especially with the recent launch of new automated solutions by the Google Ads Developer Blog.
Read more »Negative keywords play a crucial role in optimizing Google Ads campaigns, ensuring budget efficiency and targeted reach. However, navigating their intricacies can be challenging. This comprehensive guide tackles questions around negative keywords, with clear and concise answers for better understanding.
Read more »The digital landscape is constantly evolving, and pay-per-click (PPC) advertising is no exception. As we step into 2024, staying ahead of the curve requires embracing new trends and refining existing strategies. This guide empowers you to navigate the dynamic world of PPC and unlock its full potential.
Read more »The world of PPC is constantly evolving! New features and updates are unveiled each month, giving advertisers fresh ways to connect with audiences. Let’s dive into some of the key announcements and updates from major PPC platforms this month!
Read more »Sharing difficult truths about clients’ PPC accounts/businesses can be tough, but it’s a necessary challenge for experts in their PPC careers. Do they find it uncomfortable to tell clients hard truths? what tips do the experts have for the inexperienced once? These and more questions were answered during this week’s PPCChat session which was hosted by Julie F Bacchini.
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