From Merkle releasing its Q4, 2017 digital marketing findings to Bing Ads updating its exact match close variants, from Google announcing new innovations during the Search Marketing Expo West to Facebook making improvements to its split testing, the first quarter of this year showcased the start of a good and productive year for PPC advertisers,
Learn what to expect from the rebranding announcements made by Google, the new Bing Ads newsletter, why not to use SKAG, creating your first AdWords account, launch of Responsive Search Ads tool to crate ads in the new ad format and more in this week’s PPC News recap.
AdWords and Bing Ads have both become preferred paid search platform for advertisers. They give each other head-on competition when it comes to new features and updates. The changes introduced by AdWords are sooner seen been adopted by Bing Ads as well. But it would be wrong to say that Bing Ads is a follower, as there are certain features present with them that AdWords doesn’t have and vice-versa.
After the launch of Expanded Text Ads in 2016, here is the much awaited ad format advertisers have been waiting for. Responsive Search Ads are here (in beta) and now you can automatically A/B test your ads.
Read more »This week’s PPCChat session was hosted by Timothy Jensen where PPC experts discussed about auto optimization, examples of good and bad auto optimization settings, testing its effectiveness, automation trends to look out for in future and more.
