This week’s PPC News covers the top posts from the last week. Google rolled out New vs Returning segmentation, Bing Ads made account management easier with recurring insertion orders, Quora Ads announced another bidding option with the launch of CPM bidding and more.
Merkle released its Digital Marketing Report for Quarter 3, 2018 last week. We elaborate some of the key findings from the report in this post.
You can download the report from here
This week’s PPCChat session was hosted by Robert Brady. PPC experts discussed about what PPC efficiency means to them, channels helping them improve their efficiency, how they track it, what tools they use to improve efficiency and more.
SMX East was held between Oct 24 & 25, 2018 where marketers across the globe shared presentations about search marketing, SEO and SEM. Here we list down some of the presentations given about Paid Search
This week’s PPC News recaps the Google Ads innovations shared during the SMX East session, the new features to be released in Quora Ads, Facebook Attribution measurement tool for advertisers to capture customer’s journey, why your ad’s first position is not always the best revenue generator and more.
