From Google updating text ads with additional headline and description, to making changes to targeting exclusions in GDN campaigns, the third quarter of this year displayed an array of transitions that are all set to change the way we perceive paid search advertising. Here is a recap of the top ppc posts from the third quarter.
This week’s PPC news explores best practices for shopping ads for the coming holiday season, tips for continual performance from Facebook’s lookalike audiences, Facebook ad stories made globally available, smart bidding made available to search partner sites and more in this week’s recap.
Our Negative Keywords Tool helps you identify problem areas in your Google Ads account that may be driving up costs without delivering results. It highlights irrelevant search terms that are draining your budget and converting poorly, and recommends negative keywords to block them.
This week’s PPCChat session was hosted by Julie F Bacchini. PPC experts discussed about their secret weapons in Bing Ads, Google Ads, Facebook, LinkedIn and other paid search advertising platforms.
This week’s PPC News covers about the launch of shopping in Instagram stories, broad targeting option in Quora Ads, new location targeting recommendation in Bing Ads, bidding basics in Google Ads and more in our weekly roundup.
