In order to help advertisers analyze their ads in the new ad format, we have updated our Ad Performance Script to include Responsive Search Ads too.
Learn about Amazon’s plans to expand its Sponsored Product ads across the internet, using AdWords Auction Insights Tool for your search campaigns, new LinkedIn reporting experience, whether AI is actually as fruitful as it is predicted to be, script to stop overspending of your AdWords budget and more in this week’s PPC News recap.
AdWords Experiments is a resourceful feature with which advertisers can perform A/B testing to test their campaign settings without actually modifying it. It is most useful in campaigns that have been running for a while and to which making changes are a big decision to make.
This week’s PPCChat session was hosted by Natalie Barreda where helpful tips were shared both by veterans and PPCers new in the PPC space. The discussion ranged from what got them into PPC, advice they would give to other in this field, traits they look for in entry-level employees, personal experiences and more.
Merkle released its Digital Marketing Report for Quarter 2, 2018 last week. We elaborate some of the key findings from the report in this post.
