Absence of negative keyword can affect campaign performance tremendously while adding negative keywords helps curtail unwanted ad traffic, hence improving performance and better managing your budget.
This week’s PPCChat session was hosted by Julie F Bacchini. The session had PPC experts discuss about handling obstacles with respect to the platform, campaigns, people management or client, how do advertisers deal with it, sharing their wisdom awakening and more.
Amazon Ads is a flourishing advertising platform. With a major chunk of advertisers opting for it, steps need to be taken to enhance their campaigns on Amazon. One of such ineluctable steps is to add Negative Keywords.
Start your Monday, with this week’s recap of the PPC News. Some interesting facts about Google Ads Manager, block unwanted app placements with a handy script, optimize your mobile video adson Facebook , the key Google Smart Products to look out for, automating tasks to optimize your Amazon PPC ads and more.
Google Ads will soon take the option from advertisers that allowed them to target and exclude app inventory in their Google Display Network ads. In light of this change that is set to be materialized the next month, advertisers need to gear up to stop unwanted mobile app traffic.
