Google Ads will soon take the option from advertisers that allowed them to target and exclude app inventory in their Google Display Network ads. In light of this change that is set to be materialized the next month, advertisers need to gear up to stop unwanted mobile app traffic.
This week’s PPCChat session was hosted by Robert Brady. The session had PPC experts discuss about Google’s decision to remove adsensefromobileapps.com from blanket targeting and exclusions, how to handle this change, opportunities, if any, and more.
Learn about Google Ads plans to update GDN mobile targeting and exclusions, new bidding strategies added to Bing Ads platform, about Bin Ads remarketing exclusions, Bing Ads success story with AOL, identifying paid search prospects and more in this week’s PPC News recap.
Missed out on top PPC posts published in the month of July? Here’s a quick recap of what was trending. Learn about Google’s rebranding and other announcements made during its annual advertiser’s even, create ads in the new format with responsive search ads preview tool, new campaign type for hotels and more news covered in this month’s recap of Top PPC News.
This week’s PPCChat session was hosted by Cory Henke. The session had PPC experts discuss everything about YouTube advertising, from what features they liked there to sharing opinions about how impactful the platform is for a brand, from hurdles faced on the platform to predicting which features (that are in beta currently) will click with the advertisers and more.
