Google Ads Keyword Planner helps advertisers identify the right set of keywords that can help refine their targeting and reach out to a relevant target audience
Start this week, with a quick recap of the top PPC news from last week. Launch of negative keywords tool for Amazon Ads, using life even targeting to reach audiences at the right moment, how ad suggestions can be useful, the availability of optimization score in your Google Ads account and more.
Showing relevant results for a query entered by a customer increases the likelihood of a conversion, even for Amazon Ads advertisers. What results to display depends on the keywords being targeted.
This week’s PPCChat session was hosted by Mark Kennedy where PPC experts discussed about bidding strategies, using manual vs automated bidding, discussing each of automated bidding strategies (eCPC, Target ROAS etc.) and more.
Having already served customers with Negative Keywords Tool for their Bing and AdWords account, we now extend this tool to Amazon ads advertisers too.
