This week’s PPCChat session was hosted by Azeem Ahmad. PPC experts discussed about the close variant changes, using scripts to control match types, role of keywords and more.
To give advertisers more room for adding information, Google Ads updated the Expanded Text Ads with an additional headline and description .
Gear up for this week, with a quick recap of top PPC news from last week. Google gears up advertisers for the holiday season with new features to make shopping decision easy, LinkedIn makes Dynamic Ads available in Campaign Manager and more in this week’s ‘Weekly PPC News’.
Google Ads announced that exact match type will now also apply for terms with similar intent. The PPC space has since been flooded with opinions about this change. Here is how PPCers responded when this update was announced.
This week’s PPCChat session was hosted by Heather Cooan. PPC experts discussed about managing PPC and non PPC channels to target full funnel, using data from PPC, marketing to customers via PPC and more.
