This week’s PPC News covers the top posts from the last week where Google launched new Black Friday and Cyber Monday ad format, new competition tab made available for all Bing Ads users, using the new Target Impression Share bidding strategy to define the impression threshold and more.
Missed out on top PPC posts published in the month of October? Here’s a quick recap of what was trending. Merkle released its Q3 Digital Marketing Report, new segment types introduces to measure store visits, new predefined reports to come in Reports Editor and more news covered in this month’s recap of Top PPC News.
With our Free Account Audit Report, for Google Ads and Bing Ads, advertisers can easily get insight into areas where their account’s performance can be improved.
This week’s PPCChat session was hosted by Akvile DeFazio. PPC experts discussed about facing challenges while using Facebook and Instagram video ads, feedback on Facebook’s Video Creation Kit, using shorter vs longer duration video ads and more.
This week’s PPC News covers the top posts from the last week where Google announced that they will be rolling out new search position metrics for advertisers to get more useful insights, being allowed to now create goals before setting up your campaign, Bing Ads rolling out Bing Ads script in beta and more.