Amazon has been stepping up its game to match up to its contemporaries. This year, they have been giving stiff competition to Google Ads, weighing their options to ensure a positive user experience and optimizing their platform as a result. Here is a look at some of the top announcements that Amazon Ads made this year.
Here are the top PPCChat discussions from this year, where experts share their views and opinions on the topics of interest such as New AdWords UI, Google Analytics, Facebook Advertising, Trends for 2019 and more. Get expert insights fom these discussions and explore the opportunities as revealed in all these chats.
This week’s PPCChat session, the last one of year 2018, was hosted by Julie F Bacchini. The discussion was about what the PPC experts wish from the advertising platforms; LinkedIn, Google Ads, Bing Ads, Twitter etc., what they want to get more skilled at, what task they wish they have to indulge less in and more.
Year 2018 had Bing Ads make some significant changes and improvements in their platform to stay at-par with Google Ads and also optimize it for its advertisers. Some of the key changes announced were, new importing features, updating Expanded Text Ads and Exact match close variants, and more.
This week’s PPC News recaps the top posts from last week. Google to sunset call-to-action overlay in video ads with an ad extension, now ‘pay for conversions’ in your display campaign, Amazon Ads introduces ‘Amazon Portfolio’ to help track the spend and more.
