This week’s PPC News covers the top posts from the last week where Google Ads added new languages and reporting tools to RSAs, using Facebook Collection Ads optimally, Exact match changes impact, Amazon ads evolution and more.
We saw some significant changes in the PPC space this year, such as the launch of the new ad format (Responsive Search Ads), addition of a third headline and second description to the Expanded Text Ads etc. To support these changes, we introduced some new products this year, while simultaneously optimizing existing products to support more features. Here is a roundup of the top announcements by our team this year.
This week’s PPCChat session was hosted by Elevated Marketing. PPC experts discussed about reporting, the metrics that they want to share and not share with client and more.
This week’s PPC News covers the top posts from the last week where Google Ads announced considering calls from location extensions as conversions, Quora Ads launched Promoted Answers, Bing Ads introduced billing statement reports for a positive user experience and more. Read more »
Missed out on top PPC posts published in the month of November? Here’s a quick recap of what was trending. Bing Ads introduced an additional headline and description to their Expanded Text Ads, Google introduced new ad position metrics, Quora Ads launched new CPM bidding option for their advertisers and more news covered in this month’s recap of Top PPC News.
