This week’s PPCChat session was hosted by Amy Hoffman. PPC experts discussed about Google Analytics, using it to improve paid search campaigns and remarketing campaigns, building audiences and more.
From Google updating text ads with additional headline and description, to making changes to targeting exclusions in GDN campaigns, the third quarter of this year displayed an array of transitions that are all set to change the way we perceive paid search advertising. Here is a recap of the top ppc posts from the third quarter.
This week’s PPC news explores best practices for shopping ads for the coming holiday season, tips for continual performance from Facebook’s lookalike audiences, Facebook ad stories made globally available, smart bidding made available to search partner sites and more in this week’s recap.
Our Negative Keywords Tool gives a useful insight of the problem areas in your account that need to be fixed immediately. The tool gives recommendations of irrelevant terms that are draining your budget and are of poor quality.
This week’s PPCChat session was hosted by Julie F Bacchini. PPC experts discussed about their secret weapons in Bing Ads, Google Ads, Facebook, LinkedIn and other paid search advertising platforms.
