Welcome to this week’s PPC News recap. Announcement from Google regarding new account map, Google ads (beta) available in 11 different languages, Call-to-action extensions in YouTube, 5 strategies for a successful back to school campaign on twitter and more.
Adding the right term as a negative keyword helps control when your ad gets triggered. If you haven’t yet reviewed your search terms for such keywords, then now is the time.
This week’s PPCChat session was driven by Bryant Garvin, Cory Henke and Joe Martinez where they satisfied PPCers queries regarding benefits of YouTube Advertising,Best way to do lead generation with YouTube,B2B on YouTube and more.
Here is the recap of this week’s PPC News! Announcement regarding Google Ads Editor v1.1, Microsoft Advertising’s campaign-level associations, Six ways to optimize your Facebook Ad reach and reduce Ad fatigue, Broad Match and Phrase Match Modifiers keywords and more.
We have updated this post. For the most up-to-date insights on interpreting Auction Insights in 2026 — including AI-driven campaigns, Performance Max visibility, and the impact of Google’s double-serving update — explore our latest guide: Google Ads Auction Insights: 2026 Guide to Tracking and Outmaneuvering Your Competitors (20th February 2026)
Analyzing who your ad is competing against and how your ads are performing, is another way of optimizing your account for performance. Google Ads offers this insight in the form of auction insights.
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