Among PPC professionals, it’s become increasingly common to clarify perplexing and bewildering aspects of PPC to clients. Host Julie F Bacchini sought insights from experts regarding the topics they find themselves explaining to clients more frequently, as well as which ad platforms they find most challenging or perplexing to explain.
Read more »Ever feel like juggling with headlines and descriptions for your Google Ads campaigns? Responsive Search Ads are here to simplify your life! RSAs automatically tailor the text to each search, keeping it fresh and relevant for viewers.
Read more »During this week’s PPCChat discussion, Julie F Bacchini led the conversation, covering the latest Google Ads metric definition and recent developments regarding how ad strength influences ad-serving capabilities.
Read more »Greetings, Readers! If you are eager to stay up-to-date with the most recent PPC developments, this is the right spot! Below is the summary of the announcements, notable feature enhancements and PPC advertising data insight that have piqued the interest of industry experts.
Read more »Quality Score is a crucial concept in Google Ads, but it can sometimes feel shrouded in mystery. This post aims to shed light on what Quality Score is, how it impacts your campaigns, and most importantly, what you can do to improve it. We’ll draw on established principles and publicly available information to empower you to optimize your ads and landing pages for better performance. Let’s dive in!
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