How well you reach the audience depends on the combined effort of the keywords targeted and keywords excluded from your campaign. So, what happens when you have large number of campaigns? Your negative keywords also increase. But what if some of these negative keywords are common across multiple campaigns? We have a solution for that.
Your PPC account has pre-defined limits of using some of the key features, a thing often missed out by advertisers. Though the limits are considerably large and haven’t been the cause of concern, knowing about it can help plan your campaigns more effectively.
This week’s PPCChat session discussed about the search conferences PPC experts like to attend, the conference they have attended and want to attend again, the topics they don’t want to listen about, qualities they expect from the speaker at the conference and more was discussed. Hosted by Julie F Bacchini, this session gives insight of great length.
Here are highlights of this week’s PPC news ! Learn about an announcement from Google regarding click share and Parallel tracking for Display and Video campaigns. Bing ads multiple language targeting expands our global reach. Strategies used by small companies to defeat large players in the market and more.
PPCers in this week’s PPCChat session discussed about the PPC tools that they can’t live without, tools that they would want to use, what makes them decide to try out a new tool. Hosted by Julie F Bacchini the session discussed all this and more was explored.
