This week’s PPC News recaps the top posts from last week. Google to sunset call-to-action overlay in video ads with an ad extension, now ‘pay for conversions’ in your display campaign, Amazon Ads introduces ‘Amazon Portfolio’ to help track the spend and more.
This year, Google Ads, left advertisers surprised by change of their brand name from AdWords to Google Ads. Further on they introduced Responsive Search Ads, updated the text ads with an additional headline and description, added new ad position metrics, allowed exact match close variants to also include close variations that match the intent and made some other key changes on its platform. Here is a recap of the top announcements made by Google Ads in 2018.
This week’s PPCChat session was hosted by Julie F Bacchini and PPC experts discussed about how the year 2018 went by in the PPC space, the biggest change and worst change introduced, which change impacted them and their clients and more. Read more »
This year witnessed the social media platforms upgrading their advertising solution to improve the way advertiser’s connect with their audience.From Quora launching Promoted Answers, Facebook announcing the launch of Facebook stories to LinkedIn announced new bidding solution and more. So, here’s a recap of the top social media announcements that a marketer can explore and make use of to connect with their audience.
This week’s PPC News covers the top posts from the last week where Google Ads added new languages and reporting tools to RSAs, using Facebook Collection Ads optimally, Exact match changes impact, Amazon ads evolution and more.
