Hosted by Amalia, this week’s PPCChat session has addressed common issues and questions faced by clients and how to handle them.
In this week’s PPC News recap, experts shed light on the announcement of the partnership between Quora and GeistM, About New Google Smart Bidding Signals, How to setup Facebook’s Lead Generation Campaign, Glimpse of PPC Benchmark Report for Q1 2019 and more.
The best way to discover new keywords for your Amazon Ads campaign is to run an automatic campaign, along with a manual campaign, with the same products in each. Once the automatic campaign gains traction, you can start analyzing it’s search term report to find good performing keywords and move them to your manual campaign.
Thus over period of time, you will accumulate all the good performing keywords in your manual campaign where you can adjust each keyword bid individually.
Karooya’s ‘Great Converting Keywords Report’ can help you do this exercise, easily and efficiently!
Merkel recently released their Digital Marketing report for Q1 2019. Google Shopping gained popularity when compared with text ads, impact of Apple’s recent release of ITP 2.1 on audience targeting strategies, Amazon advertising continues to grow where as Facebook faces downside in this regard.
A lot has already been spoken about Negative Keywords. It’s not a new concept for advertisers. They help to omit those search queries which are not important and focus on the ones which matter to your business. They are also a way to achieve desirable growth and success and helps advertisers to improve their ACoS.
