Bidding on brand terms is not an uncommon practice! But why should this be transformed into a must-have approach? We discuss the reasons here.
Welcome to this week’s PPC News recap! Google Adwords and Analytics form a powerful partnership, Voice search opportunity in Google, Seven less common things about LinkedIn’s Lookalike Audience and more
ACoS or Advertising Cost of Sales is one important metric to measure Amazon Ads performance. Here we learn how a low ACoS is a key performance indicator and why reducing ACoS is one of the major tasks for advertisers.
Hosted by Julia F Bacchini, this week’s PPCChat session discussed about Network used by PPCers for Display Advertising, Is Display Advertising still worth to use and more.
Missed out on the PPC Posts which made headlines in the first quarter? Here is the brief summary of what was trending. Google is all set to remove average position, Announcement from Quora regarding Bulk Ad creation and editing, Amazon introduced new-to-brand metrics and more.
